Privacy Policy

1. Who we are

DENFORTH is an independent Enterprise / Organizational AI Transformation platform and advisory practice. This policy explains how personal information is handled when you visit denforth.com, contact us, or begin a conversation about potential work.

2. Information we may collect

Depending on how you use the site, we may receive:

• contact and professional information you provide, such as your name, work email, organization, role and inquiry;
• correspondence and information you choose to share in an advisory or commercial conversation;
• technical and usage information generated when you use the website, such as device, browser, pages viewed and similar analytics data;
• information needed to administer a relationship with a client, supplier or collaborator.

Please do not submit confidential, personal or third-party information unless you are authorized to do so and it is reasonably necessary for the purpose of the conversation.

3. How we use information

We use personal information to respond to inquiries, evaluate whether DENFORTH can help, provide or administer services, improve the website and its content, maintain security, keep appropriate business records, and comply with legal obligations.

4. Lawful bases

Where UK or EU data-protection law applies, processing may rely on legitimate interests, consent, steps taken at your request before entering into a contract, performance of a contract, or compliance with legal obligations, depending on the context.

5. Service providers and sharing

We may use service providers for website hosting, forms, email delivery, analytics, scheduling, document collaboration and related business operations. They may process information on our behalf subject to their terms and applicable safeguards. We do not sell personal information to advertisers.

We may also disclose information where required by law, to protect legal rights or security, or as part of a legitimate corporate or business transaction.

6. International processing

Some technology providers may process information in countries outside the UK or European Economic Area. Where required, appropriate contractual or legal safeguards should apply through the relevant provider arrangements.

7. Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including legitimate business-record, security, contractual and legal requirements. Retention periods may vary by context.

8. Your rights

Depending on applicable law and circumstances, you may have rights to request access, correction, deletion, restriction or portability of personal information; to object to certain processing; or to withdraw consent where processing is based on consent. You may also have the right to complain to the UK Information Commissioner’s Office or another relevant supervisory authority.

9. Security

We use reasonable technical and organizational measures intended to protect information. No internet service can guarantee absolute security.

10. Cookies and analytics

The website may use essential technologies and analytics or measurement tools to understand performance and usage. Where consent is legally required for non-essential technologies, the site should request it through the applicable consent mechanism.

11. Contact and updates

Privacy questions or requests can be sent to info@denforth.com. We may update this policy as the website, services or applicable requirements change; the current version will show its latest update date.