One of the earliest and most consequential questions under the EU AI Act is also one of the most overlooked. Before risk classification, before role mapping, before timelines, a team needs to answer a simpler question: do we actually have an AI system under the Regulation? Many organisations assume the answer is obvious. In practice, […]
What Counts as an AI System Under the EU AI Act (and What Does Not) Read More »
One of the most common points of confusion under the EU AI Act is the distinction between provider and deployer. It looks like a legal technicality at first. In practice, it determines who carries the heaviest compliance burden, who owns which risks, and where enforcement pressure will land. Many organisations assume they are deployers simply because they did
Provider vs Deployer Under the EU AI Act: Why Getting This Wrong Is Costly Read More »
The EU AI Act is often described as a complex legal framework. For product teams, that description is not wrong, but it is also not very helpful. What most teams need is not legal interpretation. They need a clear mental model. They want to know whether the Act applies to them, where the real obligations
The EU AI Act for Product Teams: Scope, Risk Levels, and First Steps Read More »
Most startups engaging with the EU AI Act make mistakes for one simple reason. They approach it either too casually or too defensively. Some assume the regulation is only relevant for large companies or advanced AI systems. Others assume full compliance work must begin immediately, even when they are still experimenting. Both reactions miss how
Common EU AI Act Mistakes Startups Make (and How to Avoid Them) Read More »
The EU AI Act is often discussed as if it were a single looming deadline. In reality, it unfolds in stages, with very different implications depending on what kind of AI system you have and what role you play. For many teams, the real challenge isn’t knowing the dates. It’s knowing which dates actually change their work today, and
EU AI Act Timeline: What You Need to Do Now (and What Can Wait) Read More »
