Privacy Policy

Last updated: 2 May 2026

1. Introduction

Denforth (“we”, “us”, or “our”) respects your privacy and is committed to protecting personal data.

This Privacy Policy explains how we collect, use, and protect personal data when you:

  • visit our website
  • submit contact or intake forms
  • communicate with us
  • engage with our services

We process personal data in accordance with:

  • UK GDPR
  • EU General Data Protection Regulation (EU GDPR)
  • UK Data Protection Act 2018

2. Data Controller

Denforth acts as the data controller for personal data collected through this website.

Contact:
Email: info@denforth.com

(You may add a registered address later once the company is formed.)

3. Personal Data We Collect

We may collect the following categories of personal data:

3.1 Contact Information

  • Name
  • Email address
  • Company name
  • Job title
  • Phone number (if voluntarily provided)

3.2 Business Information

  • Description of AI systems (if submitted)
  • Industry information
  • Procurement or compliance-related inquiries

3.3 Technical Data

  • IP address
  • Browser type and version
  • Device type
  • Operating system
  • Usage data

3.4 Communications

  • Messages submitted via forms
  • Email correspondence

We do not intentionally collect special category data (e.g. health, biometric, or other sensitive personal data).

4. How We Use Personal Data

We process personal data to:

  • respond to inquiries
  • assess potential engagement fit
  • provide information about our services
  • improve website functionality and user experience
  • maintain website security
  • comply with legal obligations

5. Legal Basis for Processing

Under UK GDPR and EU GDPR, we rely on:

  • Article 6(1)(f) — Legitimate interests (responding to inquiries, evaluating engagement suitability, improving services)
  • Article 6(1)(a) — Consent (where information is voluntarily submitted)
  • Article 6(1)(b) — Contractual necessity (where applicable)

6. Cookies and Analytics

We may use cookies and analytics tools to:

  • monitor website performance
  • understand usage patterns
  • improve user experience

Where required, we obtain consent for non-essential cookies.

You may control cookies through your browser settings.

7. Data Sharing

We do not sell personal data.

We may share data with trusted service providers, including:

  • website hosting providers
  • email service providers
  • analytics providers
  • payment providers (if activated in the future)

These providers process data on our behalf and are required to implement appropriate data protection safeguards.

8. International Transfers

Where personal data is transferred outside the UK or EU, we ensure appropriate safeguards are in place, such as:

  • Standard Contractual Clauses
  • adequacy decisions

9. Data Retention

We retain personal data only for as long as necessary to:

  • respond to inquiries
  • evaluate and manage potential engagements
  • fulfil contractual obligations
  • meet legal requirements

You may request deletion of your personal data at any time.

10. Data Security

We implement appropriate technical and organisational measures to protect personal data against:

  • unauthorised access
  • loss
  • misuse
  • alteration

However, no internet transmission or storage system is completely secure.

11. Your Rights

Subject to applicable law, you may have the right to:

  • access your personal data
  • correct inaccurate data
  • request erasure
  • restrict processing
  • object to processing
  • request data portability

To exercise your rights, contact:
info@denforth.com

You may also lodge a complaint with:

  • the UK Information Commissioner’s Office (ICO)
  • an EU supervisory authority (if applicable)

12. Children

Our services are not directed to individuals under 18.
We do not knowingly collect personal data from children.

13. Submission of AI System Information

If you submit information relating to AI systems:

  • you must ensure you are authorised to provide that information
  • you must not include personal data of third parties without a lawful basis

Denforth does not assume responsibility for unlawful or unauthorised disclosure by users.

14. Changes to This Policy

We may update this Privacy Policy from time to time.
Any updates will be posted on this page with a revised “Last updated” date.